The Fellow autumn/winter 2012-13
This is a super-snappy post, so let's get down to it. Here are the ad designs for the premium menswear brand, The Fellow, I developed for my Final Major Project at university. The concept, look and identity is entirely my own work, for which I developed the brand, wrote the handbook and communications strategy, styled the shoots and generally instigated project genius. I was nobly rewarded a First Class for my efforts, possibly my crowning educational glory. Here are the adverts I designed, using the photography my amazing friend, Andrew Whiting shot for me, with the help of other amazing companion, Thom Williams, as model. The concept bases all around presenting a face of the brand, an identity who embodies 'The Fellow'. A character who's look not only illustrates the style of 'The Fellow' but also is a cultural figure of refinement, intelligence and brutal honesty. Your thoughts are most definitely welcome, so tell me what you think!